'Media Frenzy' Category

The Great Pyramid: a studio for Pop Music

décembre 4th, 2007 décembre 4th, 2007
Posted in EgyptoMania, Media Frenzy
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Of course. It was obvious since the beginning. Now we know. At last. The true purpose of the Great Pyramid : to serve as a music stage for pop stars.

Here are three examples of the strange delirious ideas in the minds of some of the most popular musicians of our time. They truly understood the aim of the builders of the old monument : not a tomb or a place of initiation. Not at all. Just the higher stage to sing; or the best hype place to record your next hit; or a nice design for the cover of your album. How could we have missed it?

* “I looked at the Great Pyramids and I almost broke down… I crawled to the top of the pyramid and I just sang at the top of my lungs. People walking in acted like I was crazy; I didn’t care, it was so poignant for me.” Alicia Keys,in the Complex magazine of October, about her “pilgrim“ in Egypt just before the recording of her last album worldwide sold since November 13th, “As I am”… alicia_keys_unplugged.jpg

 

* ROBBIE WILLIAMS, the old bad boy, will record part of his next album in the Great Pyramid.
The Millennium singer said he will take advantage of the acoustics inside the pyramid of Giza and is preparing to fly out to Cairo in December the 07th, according to the magazine ViP. An insider gave some amazing details : ”Robbie has heard the chamber of the Great Pyramid has the best acoustics in the world.
“He’s going to go and sing a few notes in there to see if the sound is as impressive as expected
.” No comment….

robbiewilliams.jpg

*Even Daft Punk is hype : on the cover of their last album “Alive”, sold since the 19th of November , as well as during their last tour, the design of the “truncated pyramid” which reminds the Great Pyramid (whose the sharp-cut top, called the “pyramidion”, is in fact missing since unknown times ) is everywhere. Consider the theme of two robots/musicians leading the show from the heart of the pyramid and make your own guess about the meaning for such a synchronicity…..

15857520-15857523-slarge.jpg61721.jpgdaftpunk-live.jpgdaft-1.jpg

But, in fact, all this pop frenzy around the Great pyramid is not new : remember how the band “The Grateful Dead” already recorded in the seventies a weird videoclip on the top of the monument

and how the french electro musician Jean-Michel Jarre set a highly-symbolical arabic-techno opera, using the Giza pyramids as a part of the show during the big concert to celebrate the New Year 2000 jmj12dotsih0.jpg

So , for now, a question remains…

Who’s next?

Oh….no….the metal band Iron Maiden has just relased- the 30th of November- the main picture for their 2008 world tour….Just have a close look….Affiche de la tournée mondiale 2008

Original source : http://blog.cfpj.com/cfj/kheops/2007/11/20/the-gre…

Citizen Murdoch : scoop is money

décembre 4th, 2007 décembre 4th, 2007
Posted in Key Players, Media Frenzy
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The dual strategy to cover any event around the Great Pyramid : Fox Tv and National Geographic Channel.

Rupert Murdoch

He’s famous for his megalomaniac tendency. To be sure, Rupert Murdoch, a simple australian journalist in the sixties, has become a big boss in the media field during the eighties. A secret character, he always refuses an interview about his life or connections in the political or cultural areas.

The man is quite eclectic : press, radio,TV, internet. Everything is good. That’s the way you have to react to cover the event. When Egypt wanted to use the mass media to gain some audience for economic reasons, Murdoch armada was ready. In march 1999, a first try was shot with a special tv broadcast called “opening of the lost tombs”. The show was supposed to reveal a live opening of some sarcophagi in the Giza site but it was mainly a succesful way for people in charge, like Zahi Hawass, to make themselves known and to test the results of thiskind of operation.

Another try in 2002 : this time, the stakes are higher. A so-called live discovery of a secret room inside the Great Pyramid through an exploration of the shafts of the monument by a tiny robot-camera. More medias to cover the story and therefore more money to eran for the makers. But above all one conclusion : the mystery of the Great Pyramid is still efficient . That’s why any media cover would be benefical for the one to be there, at the right place, at the right time.

Rupert Murdoch has understood the key to success for it with a clever innovation : a double broadcast with two channels he owns, Fox Tv and National Geographic Channel. A popular show guaranteed for one hand, a scientific caution for the other. Therefore, negociations are underway, according to insiders, to cover again the end of the exploration of the shafts which is planned for 2007/2008. With the invading commercial on the Net since 2002 and the technic of streaming (non-stop broadcast on the web), economical profits would be tremendous for any media to gain the scoop.

Murdoch is waiting to accomplish his last “coup”. Not sure that the turn of events will let him achieve his plan.

 

Citizen Murdoch : le scoop en direct peut rapporter gros

novembre 20th, 2007 novembre 20th, 2007
Posted in Media Frenzy
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Rupert Murdoch La double stratégie de Rupert Murdoch pour couvrir tout direct autour de la Grande Pyramide : Fox Tv et National Geographic Channel.

 

Il est réputé mégalomane. Et pour cause. Rupert Murdoch, journaliste australien dans les années 60 est devenu le magnat américain des médias anglo-saxons depuis les années 80. Personnage secret , il refuse toute interview et demeure trouble ou vague sur les liens qu’il entretient avec nombre de personnalités politiques ou culturelles.

L’individu s’est aussi distingué dans l’éclectisme : presse écrite, audiovisuel, web : rien ne lui échappe. Il en est de même pour les événements médiatiques. Lorsque les autorités archéologiques égyptiennes ont envisagé d’utiliser les nouvelles technologies pour populariser des fouilles, espérant ainsi des gains touristiques conséquents, la force de frappe Murdoch était prête. Ainsi, en mars 1999, un premier essai fut tenté avec la diffusion en direct sur la chaîne Fox d’une émission spéciale intitulée “Opening of the lost tombs”. Censée réveler en direct l’ouverture en direct de sarcophages sur le site de Giza, le show fut surtout l’occasion pour nombre de participants, dont le directeur du site Zahi Hawass, de  se faire connaître du grand public international et d’évaluer le succès d’audience de ce type d’opération.

Rebelote en 2002 : cette fois-çi, l’enjeu est de taille . La découverte, en direct également- ou prétendument…- d’une pièce secrète dans la Grande Pyramide à travers l’exploration par un robot téléguidé et muni d’une caméra. Plus d’attention médiatique et  de retombées économiques. Et surtout l’évidence d’un constat : les secrets du monuments continuent de fasçiner le public. Dès lors, toute couverture médiatique ne peut être qu’avantageuse au media qui remportera l’exclusivité.

Murdoch l’a bien compris en innovant par la diffusion simultanée de l’exploration par deux de ses chaînes : Fox et National Geographic Channel. La garantie d’un succès populaire d’un côté, la caution scientifique de l’autre. C’est pourquoi les négociations sont en cours, d’après des “gens de l’intérieur”, pour couvrir à nouveau la fin de l’exploration des conduits de la Grande Pyramide qui doit avoir lieu en 2007/2008. Avec le développement de la publicité sur Internet depuis 2002 et les possibiltés techniques de streaming (diffusion en continu via le web), les gains économiques seraient considérables pour tout media bénéficiaire de l’exclusivité.

Rupert Murdoch attend de réaliser son dernier coup commercial. Il n’est pas impossible que la tournure des événements archéologiques en décide autrement.